Hyunju Lim, Si-Ah Lee, Hee Sun Park(2026). When Green Claims Invite Suspicion: Perceived Maxim Violations and Consumer Responses in Greenwashing Advertising. 광고학연구. 37(4). 7-38.
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| 제목 | [학술논문] When Green Claims Invite Suspicion: Perceived Maxim Violations and Consumer Responses in Greenwashing Advertising |
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